How to Pick a Good Hashtag in 2020-2021

Hashtags are everywhere these days – on Twitter accounts and news feeds, advertisements, weddings, and car commercials. When designed well, Hashtags can increase your online following, drive customer engagement, and help pin down what makes your company unique. If not designed well, hashtags don’t do much at all. So what makes a good hashtag? And how can businesses design hashtags that work for them? How to pick a good hashtag? It starts with some Hashtag basics. Here are five tips for creating a winning hashtag of your own: 1. Be (Mostly) Unique Traditionally, hashtags are used to raise brand awareness with a unique brand tag, or to push a specific event or idea. The more unique a hashtag is, the easier it is to take in with minimal exposure, and then the easier it will be to spread. There are exceptions to this rule. Hubspot’s  infographic  on the topic will help you decide whether “hijacking” an existing tag is right for your campaign. Essentially, don’t do it unless ...